Brand South Africa's #PlayYourPart: South Africa's biking community is making a difference

Listen out for our brand new Beautiful News feature every Tuesday and Thursday on The Workzone with Elana Afrika-Bredenkamp - proudly brought to you by Brand SA.

Ettiene from Centurion shared more about the charity runs that the local biking community does over weekends. They go to underprivileged people who are really destitute and they provide them with food, clothes, and other necessities.

“We are trying to assist these people and trying to make their lives easier. Just to give them something," Ettiene said. He further mentions that he and the rest of the biking community are privileged enough to have things in life and this is their way of paying it forward.

Listen to Ettiene's full story below:

Inspire, empower, and celebrate active citizenship in South Africa

Brand South Africa is the official nation brand custodian and a marketing agency of South Africa, with a mandate to build the country’s brand reputation, in order to improve its global competitiveness. Its aim is also to build pride and patriotism among South Africans, in order to contribute to social cohesion and nation brand ambassadorship. 

Play Your Part is a nationwide programme created to inspire, empower, and celebrate active citizenship in South Africa. It aims to lift the spirit of our nation by inspiring all South Africans to contribute to positive change, become involved, and start doing. 

A nation of people who care deeply for one another and the environment in which they live is good for everyone. Play Your Part is aimed at all South Africans – corporates and individuals, NGOs and government, churches and schools, and the young to the not-so-young. It aims to encourage South Africans to use some of their time, money, skills or goods to contribute to a better future for all.

To find out more, CLICK HERE.