Do you think this ad deserves to be banned?
According to advertising standards, this advert has been banned for objectifying women, and for the likelihood that it would cause widespread offence.
Pushing the boundaries in advertising can either have big rewards or can result in big failure.
Unfortunately for a UK brand, their recent ad ended in failure.
FemFresh is a line of shaving products made specifically for women, and in the ad they feature women doing aerobic-like dance moves.
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The ad has apparently received a number of complaints as it "objectified women and portrayed them in an overly sexualised way."
The company told Metro UK that the ad was aimed at a target audience of women aged 18 to 34, and that the dance sequence was choreographed by a woman.
Do you think the ad deserved to be banned?