The multi-headed ‘digital monster’ is going after small businesses in the digital age
Internet security may not be a top priority when starting up a business venture, but did you know that ignoring the dangers that exist in the digital space could be very costly to your small business – given the prevalence of online connectivity and the need for such businesses to be ‘always-on’?
The cybercrime impact on small and medium businesses (SMEs) is rapidly growing as they become attractive targets for cybercriminals to leverage. This is especially true if we consider how complex and sophisticated cybercriminal antics are becoming, especially with reference towards mobile devices which are key to performing daily business tasks.
In fact, Kaspersky Lab research* shows that in the Middle East, Turkey and Africa (META) region, the average cost of a breach for an SME has reached $114K in 2018, which is 30% higher than in 2017 ($88k).
But it’s not just the financial implications SME owners should be worried about.
A good reputation, especially within a market that thrives on entrepreneurship, is an essential element of any small business wanting to remain sustainable in the current economy. It attracts customers, motivates and retains the best employees and it may easily influence shareholders and investors. A good reputation makes it easy for people to trust in a business and its dealings.
As such, any small business exposed to a cyberattack would be a costly tragedy and detrimental to its reputation – think how customers and clients would feel if their data was compromised while in your business’s hands? Surely, they would want answers, with their trust in your brand compromised.
With cybercriminal interest growing globally, South Africa is no exception, and the possibility of businesses falling victim to cyberattacks are high. If you are a small business owner in this digital age, you need to take this seriously!
Yet, with cyberattacks, malware and viruses appearing on what seems like a daily basis, it is difficult for a business to keep up and place a focus on effective cyber security on their own – which may very well be your reality.
So, how do you protect your business from the multi-headed digital monster widely known as cybercrime? The answer to this is easy: with Kaspersky Endpoint Security for Business. There is no denying that the daily operations of most businesses are being digitised, resulting in your organisation’s data moving around between laptops, tablets and mobile phones. This digital work reality requires you to protect every business endpoint and your server in a simplified yet very effective manner – to ensure data protection.
Kaspersky Endpoint Security for Business offers a single solution with one easy-to-use console – delivering next generation security that helps to protect every endpoint your business runs – giving you peace of mind to focus on growing your business further, knowing that your reputation will be protected from possible cyberthreats.
Kaspersky Endpoint Security for Business can help you to:
• Protects your business against the latest threats, including ransomware – a global phenomenon that has left many business reputations damaged
• Hardens endpoints – to reduce your exposure to cyberattacks
• Helps boost productivity – via cloud-enabled usage controls
• Protects servers and endpoints without damaging performance
• Secures diverse environments including PC, Mac, Linux, iOS & Android
• Simplifies security management for you – with one unified console
This security protection offering puts you, as a business owner, in full control of the IT security your business needs. It’s the smart choice for security and for protecting your reputation – so why wouldn’t you invest?
For more information, please visit their website here.
*What is the cost of a data breach? Kaspersky Lab IT security economics report
