Russia's new 'McDonald's' opens its doors
Following McDonald's' exit from the Russian market, restaurants have reopened under a new name...
On Sunday, former McDonald's restaurants reopened their doors with new a new logo, branding, and name.
The restaurant rebranding came after McDonald's announced its exit from the Russian market. The world-famous restaurant is one of many brands that withdrew from the Russian market due to Russia’s invasion of Ukraine.
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A new Russian franchise bought out McDonald's and reopened under the name 'Vkusno & tochka'. According to The Guardian 'Vkusno & tochka' translates to "Tasty and that’s it."
The new Russian fast-food chain opened 15 restaurants in Moscow but plans on reopening all 850 previous McDonald's restaurants.
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According to BBC News, the rebranding and reopening is set to "comfort" Russian residents who have become accustomed to western brands and food.
See the new logo below:
This is the new logo that will replace the McDonalds logo in Russia.
— Lexi (@missylexilou) June 10, 2022
The reopening is timed to coincide with Russia Day. pic.twitter.com/3rAgOUsA2J
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