New podcast aimed at empowering Mzansi’s youth launches
An exciting new podcast
focused on self-discovery for South Africans under 35 has launched today on all major
platforms.
Jacaranda FM and East Coast Radio play host to this first-of-its-kind podcast and provide access to the inspirational
audio series – ‘Don’t hold
back – say it loud’` - for as many of Mzansi’s youth as possible.
They've co-produced the podcast with German broadcaster Deutsche Welle (DW) which invested in more than 20 hours of in-depth interviews
with South African youth, employing a user-centred approach to address
their most concerning needs.
From battling debt and suffering gender-based
violence, to toxic relationships and fighting depression, this podcast
covers real-world topics that matter to Mzansi’s youth.
“The data collected to produce the podcast really highlighted that urban
South African youth often feel isolated in their issues. ‘Don’t hold back –
say it loud’ was crafted as an audio companion to help Mzansi’s youth find
their own path, but with real-world anecdotes and advice that they can put into
practice every month,” says Deirdre King, Managing Director at Jacaranda FM.
The podcast is presented by well-known
health activist Nozibele Qamngana-Mayaba as she creates a safe space
to discuss contentious and taboo issues that matter to under 35s.
Episodes seek to inspire and encourage listeners through personal stories of
the guests, who share their stories of overcoming adversity, and in so doing –
empower listeners to do the same.
In the series, Nozibele Qamngana-Mayaba talks to notable South
African thought-leaders, activists, and influencers on controversial topics
that have a personal connection to each guest, either through their profession
or their experience.
“This international
collaboration is a first of its kind on African soil as Deutsche Welle,
Jacaranda FM, and East Coast Radio have created a digital product together from
scratch – a true collaboration. We are incredibly honoured to be Deutsche
Welle’s production and distribution partner in Africa. It’s also really
exciting to present the youth with an audio companion, backed by data, and
produced with the utmost care,” adds King.
“Kagiso Media (Jacaranda FM and East Coast Radio), with its very
successful and sophisticated media offerings, is an ideal partner for a digital
partnership. As a long-time correspondent, South Africa has become a second
home for me, so I am particularly pleased to start the first ever joint podcast
in Africa right here - in Mzansi, where the pulse is ticking,” comments Claus
Stäcker, Director of Deutsche Welle’s African Programmes.
FORMAT
The format is relaxed but the content is Gucci and
informative. If you think ‘Gucci’ was a reference to Italian fashion label –
this podcast probably isn’t for you J. Guests are asked
to bring a special snack to the studio to share with Nozibele. The food has a
special significance to the guest who shares this with Nozibele as she starts
to unpack the topic of the podcast episode. Each episode also features a fun
rapid-fire question session where the guest has 10 seconds to answer set
questions from Nozibele as she gets to know them better.
Don’t hold back – say it loud’ is both an audio and video production. In the launch month, episode 1
and 2 will be released on 6 and 12 July respectively. Thereafter a new episode
will drop every month until season one concludes in March 2023.
To listen join here, or visit any of your favourite podcast platforms and search Don’t
hold back –say it loud.
TOPICS TO EXPECT
- “How I used sport to overcome my battles with depression” with Patience Ramavhale (activist and sports coach)
- “I optimized my life
by banishing my drinking habit” with Clive Vanderwagen (coach and mentor)
- How do we make good
financial choices with Bronson Friedman (financial guru)
- How I fought back against
gender-based violence with Lonalinamandla Bawuti (anti- GBV activist)
ABOUT NOZIBELE QAMNGANA-MAYABA:
South African presenter Nozibele Qamngana-Mayaba is
famous for her HIV/Aids activism and YouTube channel. After her own
diagnosis with HIV in 2013, Nozibele made it her mission to hold open
conversations about her journey living with HIV.
With her direct, engaging, and empathetic hosting style, she is the perfect fit to address taboo topics - and to say: Don't hold back!
Get started with episode one below.