Jacaranda FM launches True Crime South Africa podcast in Afrikaans
Updated | By Breakfast with Martin Bester
Jacaranda FM listeners will now be able to listen to Mzansi’s most listened to true crime podcast, True Crime South Africa, in Afrikaans.
Jacaranda FM has partnered with Nicole Engelbrecht – True Crime South Africa podcaster – to bring her wildly successful podcast to the Afrikaans community.
Nicole Engelbrecht (pictured below) started her True Crime South Africa podcast in August 2019, steadily growing her show during lock-down, and now three years later; True Crime South Africa is Mzansi’s most listened to true crime podcasts at 3 million downloads to date.
Transforming these intriguing True Crime stories from English to Afrikaans is Gerda de Sousa, beloved newscaster at Jacaranda FM.
"This is a breakthrough podcast project for Jacaranda FM as it’s the first series in which we capture the listener's imagination with true crime stories that come from our country, translated specifically for our Afrikaans market,” comments Gerda de Sousa, News Editor and Podcaster.
“You might think you know the whole story - wait until you hear these podcasts!” adds De Sousa.
“True Crime South Africa – die Afrikaanse weergawe” launches on 16 August 2022 on Jacaranda FM’s JacPod, with a new episode released every second Tuesday thereafter.
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"Behind every single one of the stories told on True Crime South Africa are many very real human beings, and it's those victims whose voices are now getting even greater reach. Stories are always more impactful when they're being told in your home language - in a tongue that resonates with you - so I hope this opens up a whole new world for Afrikaans listeners,” says Nicole Engelbrecht, founder and producer of True Crime South Africa.
“I am so grateful that Jacaranda reached out, came up with this idea, and invested the time and resources to make this a reality. To have my podcast and work recognised as being worthy of a platform on a radio station like this, is just beyond surreal. Having Gerda de Sousa - a voice that has become so familiar and beloved to so many Jacaranda listeners - narrating the podcast is the perfect fit and I'm honoured to have her involved," adds Engelbrecht.
Earlier this year Jacaranda FM Managing Director, Deirdre King penned a radio trends article referring to the upswing trend in cross-cultural audio content. “It’s with this mindset that we developed this podcast to cater specifically for our Afrikaans speaking fans, in the language they love,” comments Hennie Myburgh, Programming Manager at Jacaranda FM.
Visit JacPod for True Crime South Africa – die Afrikaanse weergawe. You'll also find the channel below.Tune in to the 'Breakfast with Martin Bester', weekdays from 06:00 - 09:00. Stream the show live here or download our mobile app here.
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